Had a reply about the BBE date extension on the Peroni keg, thought I would check. Still think they should have reduced the price instead of increasing it.
Once it was chilled to 2c was rather nice I must say
Hi David,
I've been passed your message below regarding the Peroni date on your keg.
I understand your concern, but we have took the decision as a business to extend the dates on our Peroni kegs in stock by 4 months. This wasn't a decision we took lightly but we ensured we took every possible measure to assess quality and are confident in the product. Please see below extract from the statement sent out to wholesalers which explains the reason behind this. We do not supply Castell Howell directly so this communication would have gone to their supplier.
I am writing to update you on some of the latest practical actions we are taking at Asahi UK to support
our customers with the prolonged period of shutdown in the hospitality trade, and ongoing uncertainty
regarding the potential reopening.
As part of this, we have been reviewing the best before end (BBE) dates of kegged beer stocks
produced prior to the current UK lockdowns, including our own inventory and those products already
delivered to customer depots. Applicable stock currently in outlets can be managed through the British
Beer & Pub Association (BBPA) Return Your Beer scheme, as per previous communications.
Following this, we have taken the decision to extend BBE dates on our Peroni Nastro Azzurro
kegged products - updating the 'shelf-life' of this product from six months to ten months. This
follows detailed due diligence and consultation with our brewing colleagues at Birra Peroni in Italy, who
have provided complete assurance that excellent product quality will be maintained.
By way of an explanation for the previous six-month period for Peroni Nastro Azzurro kegs - this period
was largely down to our intent to provide the most optimum keg delivery cycle, based on ordinary and
higher volume trading conditions. The current extraordinary operating environment creates a clear and
logical rationale for reassessing this approach.
Please be rest assured that there is absolutely no change to the Peroni Nastro Azzurro beer, and
that we remain committed to ensuring it is always brewed and served to the very highest super-premium
quality - that both we and you, as our valued customer, expect. We're taking this action to reduce
significant write-offs and unnecessary wastage for beer that will continue to offer this level of quality.
This notification applies to unopened keg stock only, with the assumption that it has been stored in the
appropriate and usual way required to protect the constitution of the product, since its delivery.
This change will apply to Peroni Nastro Azzurro keg stock you currently have in depot with a
current BBE date strictly
between 1st March 2021 and 30th April 2021 only.
Please take this letter as confirmation that, for any such stock, the date by which this can be sold on for
consumption in outlets can be extended by a maximum of four months, using the same day of the
month as stated on the individual product. Any new Peroni Nastro Azzurro stock you receive will have
this BBE extension already applied and will not be subject to any further extension.
Luke Clemens
National Account Controller
Asahi UK Ltd
Griffin Brewery, Chiswick Lane South, London, W4 2BQ, United Kingdom