I can see it working at about $1k but at $4k its a no go. Especially as amazon have the exclusive distribution rights to it (for a while anyhow) so you cant even try it before you buy it unless you know someone thats bought one.
Stick it in cinema foyers when the next transformer movie is out (i assume there will be one?) and maybe some people will want them as long as the full size ones aren't about
It is as though someone said "What you need is a pinball machine that is easier for a home user who is scared by the size, cost and maintenance of a full size arcade pinball" but what they heard was, "people want a machine that is smaller and lighter".
I guess it would be easier to fit into a child's bedroom but the advert tries to emphasize that this is not a toy. To us, owners of arcade size machines, it looks like toy. The whole advert seems to supporting the idea that arcade size machines are too big for the home games room, something we know to be rubbish.