Go premium / superbright. Can't stand the cheap leds that are dimmer than incandescents.
Find that colour matching the inserts works very well.
If buying frosted GI, the cool white option seems to be the brightest but blue, green and red look good too. Be warned yellow and orange frosted LEDs are rubbish not sure why, but look very inferior to incandescents from the side.
I was dubious about LEDs at first but now love them.