Bally sponsor Nottingham Forest

[Gary Flower]

Bally have now taken up the main shirt sponsor position on the English Premier League Club Nottingham Forest for the upcoming season, which starts next weekend.


Nottingham Forest Owner, Evangelos Marinakis, said: “We are on a special journey – we are determined to keep achieving incredible things, and strengthening our global partnerships is an important part of this.


“As our club continues to thrive both on and off the pitch, we’re looking forward to working with Bally’s on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.”


“Bally’s has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms,” says Bally’s CEO, Robeson Reeves.


“We’re excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally.”


With Premier League clubs opting to remove gambling sponsors from the front of playing shirts from next season, the Bally shirt could become a collectable item in years to come.

 

[gnarled112]

Gotta be some good 'Balls' puns to make here too...

 

[Fantazia2]

Bally's, not Bally.

Does it have anything to do with the original Bally? Seems to be the same Logo but with the 's on the end.

Seems to be another Gambling company.

 

[Toxteth O'Grady]

Bally’s golf courses, casinos and race tracks by the looks of it. I see a lawsuit looming for the similarity in font/ logo.

 

[Paul]

from https://en.wikipedia.org/wiki/Bally_Manufacturing

Bally Total Fitness, burdened with debt from over-expansion and declining revenues after the Great Recession, began selling off its clubs in the 2010s. Sales of large numbers of clubs to LA Fitness in 2011,[25] Blast Fitness in 2012,[26] and 24 Hour Fitness in 2014,[27] along with closures of other clubs saw the chain dwindle. The last Bally Total Fitness club closed in October 2016. The Bally Total Fitness name had been used under license for a line of fitness equipment and clothing owned by FAM Brands, which acquired the name outright in 2013.[28][29]

The rights to use the name for casinos were sold by Caesars in October 2020 to Twin River Worldwide Holdings, which then changed its own name to Bally's Corporation and said that it would rename most of its properties under the Bally's brand.[30] In a related transaction, Bally's Corporation acquired Bally's Atlantic City from Caesars.[31] In January 2022, Caesars announced that Bally's Las Vegas, which they retained, would be rebranded as the Horseshoe Las Vegas following a renovation.[32]

 

[Fantazia2]

Saw that page and clocked this

Fate Acquired by Hilton, brand name sold/licensed to multiple companies

So its pretty much like anything you buy today with the Atari Logo on it, its just another company making a product thats paying for the Licence to use the name.

 

[stevebm1]

at least it's not "Haggis" sponsoring them