Cheers Simon...as I already had the new ballast from Pinball heaven, I went ahead and fitted it. With some advice from Phil, basically all the was needed was to replace the existing 120V source (the blue wires from the transfomer) with 240V (the black and white wires that were unused, and situated near the coin door). Also replaced the starter with a 240v version.
So I have done all this, and can measure 240V across the two bulb sockets. Once inserted, the bulb lights, but it is really dim (so dim, that once the translight is in place, you cannot tell that the bulb is actually lit). I can't get through to pinball heaven at the moment for advice, so anyone got any ideas?
Dodgy bulb maybe or could I have screwed up connecting the new ballast still?